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Editorial | Beware of scammers in the NFT market

  • Billion-dollar industry attracts not only investors, but also those hoping to make easy money by cheating the unsuspecting
  • Regulation is slow to catch up with trends, making the frenzy to own an item that is unique rich grounds for fraudsters

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A non-fungible token exchanged between hands. Photo: Getty Images

A start-up boom attracts creative and innovative people. But when technology is also involved, scammers can be equally quick to take advantage of the unwary.

The soaring interest in non-fungible tokens, known as NFTs, is raising billions of dollars from digital assets perceived as collectable and perhaps a lucrative investment.

But regulation is slow to catch up with trends, making the frenzy to own an item that is unique rich grounds for fraudsters.

NFTs have developed from blockchain technology, ensuring a transparent record of ownership for those with access. Each digital item has a unique identification code and metadata, enabling a particular value. That provides income opportunities for anyone with talent or flair, including artists, video-makers, musicians, authors and athletes, who issue creations with what amounts to a certificate of authenticity.

A non-fungible token (NFT) created by digital artist Zamblek. Photo: AFP
A non-fungible token (NFT) created by digital artist Zamblek. Photo: AFP

There is a thriving market, fuelled by huge amounts attained on online platforms or at auction, spurred on by the US$69.3 million at Christie’s last March for a digital artwork by American artist Beeple, and subsequent eye-catching sales in Hong Kong and elsewhere.

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