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Trump tariffs may cost US auto industry 1 million car sales a year

If companies pass the full 25 per cent cost on to consumers, it could potentially snuff out about 2 million sales, or more than 10 per cent of annual US deliveries

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New cars on a lot at the Auto Warehousing Company near the Port of Richmond in northern California last month. Photo: Getty Images/AFP

If US President Donald Trump imposes a 25 per cent tariff on imported vehicles, it may cost the US auto industry 1 million annual vehicle sales – and that is just the low end of the estimated damage.

The projection by researcher LMC Automotive assumes carmakers would absorb at least half the cost of a tax on imported vehicles, said Jeff Schuster, senior vice-president of forecasting.

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If companies pass the full 25 per cent cost on to consumers, it could snuff out about 2 million sales, or more than 10 per cent of annual US deliveries, he said.

New cars sit in a lot at the Auto Warehousing Company near the Port of Richmond in northern California on May 24. Photo: Getty Images via AFP
New cars sit in a lot at the Auto Warehousing Company near the Port of Richmond in northern California on May 24. Photo: Getty Images via AFP

Trump’s order last month to investigate auto imports for potential trade penalties on national security grounds came as a surprise and quickly drew criticism from carmakers, auto dealers and Republican lawmakers.

While some analysts discounted it as a negotiating tactic to pressure Canada, Mexico and the European Union on trade, Trump has since attacked Canadian Prime Minister Justin Trudeau following the G-7 summit in Quebec.

Trump’s statements may merely be “chest thumping”, Schuster said.

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