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To support Hong Kong’s disadvantaged groups, companies should do more than just give money: Wharf chairman
- Direct involvement with the recipients of help is crucial for societal welfare and mitigating talent shortages, says Stephen Ng
- Wharf’s Project WeCan, launched 12 years ago, aims to improve university admission rates and enhance career prospects for underprivileged students
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Businesses can actively assist the community by supporting disadvantaged groups and addressing social needs, according to Stephen Ng Tin-hoi, chairman of Wharf (Holdings).
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He believes that establishing a two-way dialogue between businesses and the recipients of help is crucial for both societal welfare and mitigating talent-related difficulties in the city.
Traditionally, businesses in Hong Kong and around the world have mainly contributed to the community through monetary donations, without direct involvement, Ng said.
To bridge this gap, Ng stresses the significance of businesses engaging directly with the community, enabling companies to understand the needs first-hand and fostering a mutually beneficial relationship.
Wharf group initiated Project WeCan 12 years ago to address these concerns. In partnership with schools and businesses, the project aims to improve university admission rates and enhance career prospects for underprivileged students from grass roots families.
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