Advertisement

Hong Kong’s first-time exhibitors, much sought after during China import expo, are confident about deals

  • Food companies are in high demand amid a growing appetite for healthy and safe food products among Chinese consumers
  • 240 Hong Kong companies exhibited their goods and services at CIIE this year

Reading Time:2 minutes
Why you can trust SCMP
The section for Hong Kong food companies at CIIE. The event offers the city’s food brands access to the mainland market at a time when Covid-19 still restricts travel by Chinese tourists. Photo: Daniel Ren
First-time exhibitors from Hong Kong said they were confident about generating business at the China International Import Expo (CIIE), which is being held in Shanghai.
Advertisement

Exhibitors from the city were representing the services, equipment, science and education, lifestyle, food, health care and medical devices industries at the event, which kicked off on Friday last week and ended on Wednesday.

Food companies were, in particular, highly sought after by mainland Chinese merchants amid a growing appetite for healthy and safe food products among Chinese consumers.

“Some local government officials, medical experts and merchants, including e-commerce platforms, have shown a keen interest in bringing our products to the market,” said Haylie Chau, a co-founder of Senior Deli, which develops products for people with dysphagia, or difficulty in swallowing. “In a market with a huge ageing population, our products are in high demand,” she added.

CIIE was launched in 2018, during a simmering trade war with the United States, and is aimed at encouraging mainland companies to buy imported goods and services as a way of showing Beijing’s willingness to further open up its markets.

Senior Deli, which was founded by a team of young researchers and specialists in Hong Kong, was among 240 Hong Kong companies exhibiting their goods and services at CIIE this year. This number was nearly unchanged from last year, when 242 firms represented Hong Kong at the event.
Advertisement