Soho China, struggling with flagging profits and stock price, put up US$1.13 billion office assets for sale
- Analysts said the renewed emphasis on development sites is an implicit nod to its previous unsuccessful landlord strategy
- Soho China had shifted away from the “build to sell” model since 2014
Soho China, one of the country’s largest commercial developers, is putting 7.8 billion yuan (US$1.13 billion) of office assets up for sale, making its biggest disposal in the company’s two-decade history to raises capital to buy land to expand its land bank.
The developer on Friday put 20,000 square metres of office space in five Beijing and Shanghai projects on the market.
The move conflicts with a pledge by its chairman Pan Shiyi a year ago not to sell core assets in either of the two mainland cities.
Unlike many of its peers, Soho China has shifted away from the “build to sell” model which relies on high turnover. Since 2014 it has following the model used by Hong Kong developers who act as landlords, earning recurring income from rental property.
Developers Country Garden and Evergrande have favoured an aggressive building programme based on quick sales, amid low rental income yields that do not cover the borrowing rate.