Jewellery supply chain platform firm Atelier Technology banking on China, to open office in Guangzhou
- UK-based company to launch simplified Chinese version of software at Hong Kong International Jewellery Show, says co-founder
Atelier Technology, a UK-based enterprise cloud platform that connects the jewellery supply chain, is banking on mainland China’s digitalised market and manufacturing sector for expansion and will open an office in Guangzhou in May.
“When I go to mainland China, I feel like I’m seeing the future and living the future. For this reason, I believe China is a very big market for us and, therefore, I’m pushing very hard for us to move into the market,” Dominic Hill, co-founder and managing director at Atelier Technology, said during a Skype interview.
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The company, founded in 2014, is present in mainland China, Hong Kong and Southeast Asia, and has been working with some of the largest factories in Punyu and Guangzhou, two of the mainland’s main jewellery hubs along with Shenzhen.
“We’ve just hired our first mainland Chinese employee, and we are targeting the launch of a simplified Chinese version of our software in the upcoming Hong Kong International Jewellery Show,” said Hill.
Atelier Technology will have a booth at the annual event, which is being hosted by the Hong Kong Trade Development Council from February 26 to March 2.
“It is crucial for jewellery brands to be quick but also diversified. They need to adopt a fast-fashion approach, and for doing so they need to create a rapid and agile supply chain,” said Hill, who has been working in the jewellery industry for about 13 years.
