Here’s the latest brag for Chinese millennials: a selfie at the North Pole
Sharing pictures of your trips to Bangkok or Hong Kong on Wechat just won’t do: friends have to be impressed, and the Arctic is just the business
It appears Thailand and Hong Kong just aren’t fancy enough anymore for China’s ever-higher-spending millennials, according to travel industry experts, who say that increasing numbers are now scrambling in their thousands to more exotic locations, with the Nordic countries highest on many bucket lists.
Some are even willing to venture to the North Pole itself for a bit of time off with a difference.
Observers say they have noticed a rush in the number of selfies -- or self portraits -- being posted on social media sites by young Chinese, from the frozen northern fringes of Europe.
Arctic cruising appears to be popular in the hope of seeing the beauty of the Northern Lights, as has bathing in the Blue Lagoon geothermal spa in Iceland.
“It is interesting to see from our data that more mainland Chinese travellers, particularly youngsters, are flying to Northern Europe for holidays,” said Amy Wei, senior director, Asia-Pacific with Kayak, a global travel search engine.
