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New | Drone maker DJI’s new Hong Kong store offers customers the chance to fly before buying

10,000 sq ft site opens this weekend at 535 Mall on Jaffe Road

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DJI’s new store in Causeway Bay will allow customers hands-on experience of flying the drones inside a caged area. Photo: Dickson Lee

DJI, the world’s biggest maker of remote controlled drones, opens its first retail store in Hong Kong this weekend in the heart of Causeway Bay to give up-and-coming drone pilots hands-on experience of flying the machines.

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The 10,000 square foot site – over three storeys in the newly opened 535 Mall on Jaffe Road – marks a return to its roots by Da-Jiang Innovations Science & Technology Co, the formal name of DJI.

Its founder Frank Wang, an alumnus of Hong Kong University of Science & Technology, established the company in Shenzhen a decade ago.

It’s the company’s third Asia store, after opening outlets in Shenzhen, and Seoul over the past 10 months.

Unlike customers in Europe and the US, the largest markets for DJI, Asian pilots haven’t had the opportunity yet to actually get their hands on flying one of its drone before buying it.

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“There’s a lot of growth potential in Asia and having a larger retail footprint will help expand that,” said Michael Perry, DJI’s director of strategic partnerships.

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