Club Med says Chinese holiday tastes are changing
Tourists swapping sightseeing in multiple cities for longer stays in one location
Chinese tourists are changing the way they take their holidays and swapping quantity for quality, a major resort company says.
Club Méditerranée president Henri Giscard d’Estaing said it had seen tourists swap sightseeing in multiple cities for a longer-term stay in one location.
“We are seeing a shift which is a real need for a holiday, especially for families ... this is a massive change and a great opportunity for Club Med,” he said.
Club Méditerranée, or Club Med as it is colloquially known, is a France-based resort company which prides itself on creating the idea of the “all-inclusive” resort.
It has about 80 resorts in many countries, including four in China, which Giscard described as its second-largest market.
We should have around 200,000 Chinese, Hongkonger and Taiwanese guests this year, or close to it
“We should have around 200,000 Chinese, Hongkonger and Taiwanese guests this year, or close to it,” he said. “So it’s a very important country and as I said it’s growing at double digits.”
