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Big discounts are just a click away at Yahoo Outlet

Yahoo caters to the needs of users by enabling them to buy discounted branded items without hassles at any time on its new online outlet

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Jenny Li says Yahoo plans to focus on apparel, electronics and household products for its new online outlet. Photo: Nora Tam

Internet giant Yahoo launched in Hong Kong yesterday Yahoo Outlet, an online shop selling discounted branded products ranging from apparel, electronic devices, stereo and hobby items to home decor and appliances.

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The outlet is offering a discount of 90 per cent off the original price on one item a week for the next four weeks.

"Shopping online is a daily habit for many of our users," said Jenny Li, the director of e-commerce at Yahoo Hong Kong. "Yahoo Outlet is aimed at catering to the needs of our users so that they can purchase discounted and hassle-free branded items any time they choose."

Yahoo Outlet is aimed at catering to the needs of our users so that they can purchase discounted and hassle-free branded items any time they choose

The firm partnered with 10 well-known brands including Lenovo, Nissen Hong Kong and Logitech in December to advance its reach in the online shopping community.

Alice Ong, the general manager of Lenovo Hong Kong, said: "Yahoo Outlet more than satisfies our criteria and will ensure that the Hong Kong community can reach out to our products and services at their convenience."

Although Yahoo Outlet offered a wide range of products, Li said, the company planned to focus on apparel, electronics and household products.

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"We are actively looking to recruit top-tier brands into Yahoo Outlet," Li said. "The beauty about the Yahoo Outlet model is that as soon as we determine which brands and products we want, we are able to integrate them into our online platform extremely fast."

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