Staff at collapsed British music retailer HMV hijacked the company’s official Twitter account to warn they were being sacked en masse.
The tweets were swiftly deleted but within minutes, administrators Deloitte confirmed 190 redundancies had been made across HMV’s head office and distribution network as a “necessary step in restructuring the business”.
On the official HMVtweets account, the outgoing staff in the human resources (HR) department began with a strangely upbeat message reading: “We’re tweeting live from HR where we’re all being fired! Exciting!!”
Further messages followed: “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand.
“Sorry we’ve been quiet for so long. Under contract, we’ve been unable to say a word, or -- more importantly -- tell the truth.”
There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand
HMV management began to take note as word spread across Twitter -- HMVtweets had more than 60,000 followers before it was hijacked -- of what was happening.
