Hilton to maintain breakneck China expansion pace, targets 100 new hotels per year
- The operator, which expanded 367 per cent since late 2018, says it will focus on niche brands to cater to individual needs and preferences
Global hotel chain operator Hilton is bullish over the growth potential of mainland China’s leisure travel market and plans to maintain its fast-paced expansion in the country, with a focus on niche brands.
The company, which owns brands like Conrad and Waldorf Astoria, aims to add at least 100 new hotels in China annually over the next few years to cater to increasing travel demand, Qian Jin, president of Hilton Greater China and Mongolia, said in an interview.
“Niche brands are in high demand to offer personalised services to tourists,” he said. “We have to fine-tune those brands as we move to some specific destinations to capture the growth opportunities.”
Hilton, which opened its first hotel on the mainland in 1988, embarked on a programme of fast track growth in the world’s second-largest economy in 2019, racing ahead of its international rivals such as InterContinental and Marriott in terms of new openings.
