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BeyonCa to establish the first ‘Made in Hong Kong’ car brand with smart electric vehicle
- The Chinese premium electric vehicle start-up plans to build a factory and establish its global headquarters in Hong Kong as it looks to gain a foothold in the industry
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Daniel Renin Shanghai
BeyonCa, a Chinese premium electric vehicle (EV) start-up, said it will build a factory and establish its global headquarters in Hong Kong as it looks to tap the strong automotive supply-chain and rich international talent pool in the Greater Bay Area and gain a foothold in the industry.
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It plans to set up a production line and four major centres for research and marketing at the Hong Kong Science and Technology Parks (HKSTP)’s advanced manufacturing site at Tseung Kwan O, according to Soh Weiming, founder and chairman of BeyonCa.
The company, backed by French carmaker Renault, envisions building itself into a “Made in Hong Kong” brand while creating an EV ecosystem that encompasses design, innovation, production, and marketing, Soh said.
“The approach is not about building what and where,” he said in an interview on Friday. “In my view, it is about building a brand. Brand is a combination of culture, art, history and technology.”
He said that it would take several months to finalise the plans for the construction and staffing of the assembly plant.
The government-owned HKSTP provides facilities, office space and support for technology companies.
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