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Appotronics, BYD supplier of laser display tech, looks to boost production as smart EV demand rises

  • A new facility focusing on automotive optics business will begin production at the end of 2024, Appotronics founder and CEO Li Yi says
  • The Star Market-listed firm supplies laser headlights, fusion window display technology and in-car infotainment screens to EV assemblers

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A view of BMW Dee, a concept car fitted with Appotronics’ four-window fusion display technology. Photo: Handout
Daniel Renin Shanghai
Appotronics, a laser display technology developer that counts BYD, BMW and Huawei Technologies as clients, is ramping up production to tap the fast-growing intelligent electric-vehicle (EV) market, as owners pay increasing attention to digital in-car features.
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The Shenzhen-based company plans to begin production at a new facility focusing on the automotive optics business at the end of this year, which could generate up to a third of the firm’s total revenue, according to founder and CEO Li Yi.

“With the additional production capacity in Shenzhen, our car-related business is set to account for half of Appotronics’ total in the next two to three years, banking on the rising popularity of smart EVs,” he told the Post in a recent interview.

“The growth may beat our expectations, buoyed by improved production efficiency and rising demand from clients,” he said.

Li Yi, founder and CEO of Appotronics. Photo: Handout
Li Yi, founder and CEO of Appotronics. Photo: Handout

Appotronics, listed on China’s Nasdaq-style Star Market in Shanghai, supplies laser headlights, fusion window display technology and in-car infotainment screens to EV assemblers.

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