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BYD profit plunges 43.5 per cent as China’s car-market price war breaks three-quarter winning streak

  • The carmaker reported that net profit fell to 4.13 billion yuan (US$596.28 million) in the first quarter, down from 7.3 billion yuan in the fourth quarter
  • BYD suffered along with other carmakers as potential buyers held off in anticipation of bigger price cuts, an analyst says

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Visitors look at a BYD Frigate 07 SUV during the 44th Bangkok International Motor Show in Bangkok on March 22, 2023. Photo: Xinhua
Daniel Renin ShanghaiandPearl Liuin Hong Kong

BYD, the world’s largest electric vehicle (EV) maker, got off to a bumpy start in 2023 as its net profit in the first three months declined 43.5 per cent on a quarterly basis amid a simmering price war in China’s automotive industry.

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The Shenzhen-based carmaker, backed by Warren Buffett’s Berkshire Hathaway, reported on Thursday that its net profit between January and March fell to 4.13 billion yuan (US$596.28 million) from an all-time high of 7.3 billion yuan in the fourth quarter of 2022.

The drop ended a three-quarter winning streak on profits, buoyed by surging sales of battery-powered cars.

Revenue declined 23.1 per cent to 120.2 billion yuan quarter on quarter.

Wang Chuanfu, BYD’s founder and chairman, unveiled the Yangwang U8 luxury SUV at the Shanghai Auto Show on February 19, 2023. Photo: Handout
Wang Chuanfu, BYD’s founder and chairman, unveiled the Yangwang U8 luxury SUV at the Shanghai Auto Show on February 19, 2023. Photo: Handout

“BYD suffered from weak demand for vehicles as consumers were expecting further price cuts after huge discounts on both petrol and electric cars were offered [by various carmakers],” said Gao Shen, an independent analyst in Shanghai. “The first quarter is normally a low season for vehicle sales because of the weeklong break during the Chinese New Year holiday.”

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