Winter Olympics: Eileen Gu propels Anta, Midea into the global limelight along with dozens of lesser known Chinese brands
- Anta, JD.com, Baidu and several other Chinese companies are providing goods and services to help the Beijing Winter Olympics proceed smoothly
- President Xi Jinping wore a parka at the opening ceremony made by Arc’teryx, a sportswear maker owned by Anta
The 24th Winter Olympics in Beijing has catapulted dozens of Chinese brands into the global limelight, giving them unprecedented airtime to showcase their stuff on the world stage as 91 teams compete in the largest winter sports event.
Here are the top companies and brands across a multitude of industries that are basking under the limelight, as official sponsors and advertisers.
Anta Sports Products
Anta is the official sportswear provider of the Beijing 2022 Winter Olympics from February 4 through 20, and the Paralympic Winter Games that follow from March 4 through 13.
Founded by Ding Shizhong in Jinjiang, in eastern Fujian province 31 years ago, Anta has evolved into a top global sportswear manufacturer through a series of mergers and acquisitions. One of the Hong Kong-listed company’s most recent acquisitions was in 2019 when it led a consortium to buy Finnish firm Amer Sports, whose brands include Salomon, Arc´teryx, Wilson, Suunto and Peak Performance.
Chinese President Xi Jinping wore an Arc’teryx cobalt blue parka at the opening ceremony on February 4.
Anta’s ski suits worn by star freeskier Eileen Gu, also known as Gu Ailing, who struck gold in the big air event on Tuesday, feature windproof breathable technology, air turbulence control and slip drag reduction technology.
