Marvel’s superhero series looks set to continue its 11-year reign in China’s box office market with Avengers: Endgame
- Avengers: Endgame has sold a fresh record 540 million yuan (US$80 million) in advance tickets
- The Marvel Cinematic Universe has generated US$2.5 billion with 21 films in China, regarded as the most successful superhero series
China has further burnished its role in the Marvel universe with one of the world’s biggest, and most enthusiastic base of fans for the superhero storyline.
Walt Disney Studios Motion Pictures’ Avengers Endgame has sold a fresh record 550 million yuan (US$82 million) in advance tickets, putting it on track to surpass the 2.4 billion yuan in box office receipts by the 2018 instalment Avengers: Infinity War, according to data by China’s largest online ticket site, Maoyan Entertainment.
Eyed as “a rescuer of China’s box office”, the blockbuster, due for release on Friday, is set to hit the market when movie ticket sales plunged to the worst level in two and half years.
“Endgame is the most anticipated film so far and could boost the overall weak market,” said Wei Hongmei, an analyst for Dongguan Securities. “Many people look forward to the film as they wonder what happened to the heroes after the events of Infinity War, and it is the last film for the Avengers series. It carries the memory of many Chinese fans.”
The Marvel Cinematic Universe superhero franchise has dominated as China’s most popular since 2008.
