From electronic appliances to home decoration, Chinese retailer Gome wants to have it all

Gome Retail Holdings has launched a new retail strategy that will see China’s largest electronics retailer evolve into a one-stop provider for home appliances, home decoration and household services.

The move comes on the back of Gome reporting a 10.7 per cent fall in net profit to 220.1 million yuan (US$33.30 million) for the first nine months of the year on higher finance costs as borrowings increased, offsetting a rise in sales.

Wang Junzhou, president of Gome, said the company is well on track to evolving into an integrated

home solution provider.

“We are confident that these new strategies will gradually bear fruit,” Wang said.

As part of the new home solutions services, Gome has introduced home decoration design services in its stores to allow customers to experience the new offerings. These include air purification systems, water purification systems, floor-heating systems, and central air conditioning systems.