China's lottery industry bets on digital sales growth
Low barriers to entry and high profits are attracting new online players
"A healthy attitude is the cornerstone of success! Try once more, every time is a new start!"
Every time a message like that flashes on her phone, Lily knows she didn't win the lottery. But the 35-year-old Beijing white-collar worker, who just bought a ticket through Tencent's WeChat platform, cracks up all the same.
"Each time it comes up with something different to cheer you up, which is fun," she said.
Lily is the kind of buyer the mainland's lottery industry is betting on.
"People with higher incomes, at least those with a smartphone and are younger, are the new generation of lottery consumers," said a vice-president of a listed lottery company who asked not to be named.