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Hong Kong IPO: actor Roger Kwok’s Herbs Generation ends up 10% on debut

The healthcare company’s shares were oversubscribed 6,083 times after they were priced at the low end of the range at HK$3.75

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Herbs Generation Group has been co-founded by TV actor Roger Kwok (centre) and his sister. Photo: Facebook/Herbs Generation Group

Retail investors jumped at the chance to invest in Hong Kong actor Roger Kwok’s company, with the initial public offering (IPO) oversubscribed more than 6,000 times, the second-highest on record in the city.

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Herbs Generation Group, the healthcare products company co-founded by Kwok and his sister, priced its shares at the low end of its range at HK$3.75, resulting in the retail tranche being oversubscribed 6,083 times. The international portion was oversubscribed 0.8 times.

Most Kwai Chung, which launched its HK$95.3 million IPO (US$12.3 million) in 2018, holds the oversubscription record in Hong Kong at 6,288 times.

Herbs Generation’s shares jumped as much as 35 per cent on their trading debut on Thursday, eventually closing 10 per cent higher at HK$4.14. The broader Hang Seng Index fell 0.6 per cent.

An undated photo of TV actor Roger Kwok. Photo: Weibo/Roger Kwok
An undated photo of TV actor Roger Kwok. Photo: Weibo/Roger Kwok

The company sells a range of health supplements, cosmetics and skincare products under brands such as Herbs, Zino and Classic. Its most significant revenue contributor was the “immune system and post-Covid care” segment, which accounted for more than a third of sales between 2021 and 2023.

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