Prenetics and David Beckham launch IM8 brand with two health and wellness supplements

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The brand will introduce two new premium products, Daily Ultimate Essentials and Daily Ultimate Longevity

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Former England footballer David Beckham sits on Centre Court to watch the men’s singles tennis matches on the first day of the 2024 Wimbledon Championships at The All England Lawn Tennis and Croquet Club in Wimbledon on July 1, 2024. Photo: AFP.

Mia Castagnone

Published: 1:16pm, 18 Nov 2024

Hong Kong-based biotechnology start-up Prenetics and UK football star David Beckham have officially launched their health and wellness brand IM8.

The brand will introduce two new premium products, Daily Ultimate Essentials and Daily Ultimate Longevity, in its online store with shipping to 31 countries, including Hong Kong, the US, UK and Singapore.

“I’m incredibly proud of what we’ve created with IM8”, according to a statement by Beckham, who announced his “strategic” investment in Prenetics in July, adding that he was using the products himself which have had “positive impacts” on his life.

“We’re harnessing the best of science and innovation, helping people everywhere take charge of their health and wellness.”

IM8 will focus on “cutting-edge” consumer health products, according to Nasdaq-listed Prenetics.

Prenetics’ co-founder and chief executive Danny Yeung (left) with the former footballer David Beckham (right) after a meeting in London in June 2024. Photo: Prenetics.

IM8 Daily Ultimate Essentials is an all-in-one-flavoured powder that works as a comprehensive daily nutrient supplement, including 16 daily supplements that supports heart health, and supports the joints and muscles. IM8 Daily Ultimate Longevity is a one-a-day capsule aimed to target cellular rejuvenation and healthy ageing.