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US private-equity firm L Catterton invests in Stenders as China’s consumer trends shift

Investment firm says now is a good time to lean into mainland China’s consumer sector amid lower competition and valuations

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An assortment of Stenders bath bombs. Photo: Handout
US private-equity firm L Catterton has acquired a majority stake in Chinese-owned bath and body care company Stenders in a rare transaction amid a consumption decline and lacklustre foreign investment in mainland China.
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The acquisition through L Catterton’s Asia fund platform marks the consumer sector-focused firm’s fourth investment in China in the past 12 months, with deployment totalling US$200 million. The firm said it was able to identify companies with “favourable risk and reward profiles” despite the challenges in the world’s second-largest economy.

“Bleak headline numbers about China’s consumer sector oversimplify the story and do not show the whole picture,” said Scott Chen, Asia managing partner at L Catterton. “We believe the present is a good time for us to lean in as the sector is at or near several troughs; these include consumer confidence, company valuations, and competition for deals.

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“Challenging times like this can also reveal which companies have truly differentiated offerings, strong brands and loyal customers.”

Backed by luxury-goods conglomerate LVMH, L Catterton has US$34 billion of assets under management and counts footwear brand Birkenstock and restaurant chain Crystal Jade in its Asia portfolio, according to its website.

Scott Chen, Asia managing partner at L Catterton. Photo: Handout
Scott Chen, Asia managing partner at L Catterton. Photo: Handout
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