Year of the Dragon: Hong Kong banks line up fireworks dinners, lucky draws and boost deposit rates to entice new clients
- HSBC is offering clients dinners with views of the Lunar New Year fireworks and horse racing at the Happy Valley course, while Citi and BOCHK have organised lucky draws
- Bank of East Asia is donating funds earmarked for corporate gifts to Unicef this year
Fireworks dinners, lucky draws, high deposit rates, air tickets and donations to charities are among the major incentives Hong Kong banks are dangling to attract wealthy customers and depositors ahead of the Lunar New Year.
HSBC, Bank of China (Hong Kong) (BOCHK), Standard Chartered, Bank of East Asia (BEA), OCBC and ICBC Asia have launched marketing campaigns to lock in new clients and entertain wealthy customers to kick off the Year of the Dragon, which starts on February 10.
With hundreds of thousands of mainland Chinese travelling to Hong Kong during the week-long holiday, banks are keen to seize the once-a-year opportunity to satisfy clients by lavishing them with attractive giveaways.
HSBC, Hong Kong’s largest bank, is organising a fireworks dinner for select customers on the second day of the Lunar New Year at its wealth centre in Hysan Place, Causeway Bay. Another dinner at the Happy Valley Racecourse is planned for February 15. A feng shui master will be present on both days to make predictions for the new year.
New clients will receive lucky gift bags with shopping and dining coupons.
