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Indonesian e-commerce unicorn Bukalapak files to go public in Jakarta

  • The start-up competes with Indonesia’s Tokopedia and Singapore’s Shopee in Indonesia
  • Backers include China’s Ant Group, Singapore’s GIC and Indonesia’s Emtek

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The Jakarta-based e-commerce company competes with Sea and Tokopedia. Photo: Handout
Indonesian unicorn Bukalapak has filed confidentially for an initial public offering (IPO) in Jakarta, making it one of the first large technology start-ups to go public in the world’s fourth-most populous country, according to a person familiar with the matter.
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The Jakarta-based e-commerce player is looking to capitalise on the digitisation of Indonesia’s economy during the coronavirus pandemic. Shoppers and merchants in Indonesia flocked to high-traffic digital platforms, allowing them to keep business going even during lockdowns.

Bukalapak and crosstown rival Tokopedia have been wrestling with Shopee, the e-commerce arm of Singapore technology group Sea, for market share. Sea made its debut on the New York Stock Exchange in October 2017 and continues to tap investors for capital.

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Founded in 2010, Bukalapak counts among its backers China financial-technology giant Ant Group, Swiss bank UBS, Singaporean state fund GIC and Jakarta-headquartered media conglomerate Emtek. The firm has raised about US$784 million of equity over 12 funding rounds, according to data provider Crunchbase.
Muhammad Fajrin Rasyid (centre), co-founder of Bukalapak looking to list the start-up in Jakarta. Photo: K.Y. Cheng
Muhammad Fajrin Rasyid (centre), co-founder of Bukalapak looking to list the start-up in Jakarta. Photo: K.Y. Cheng

“We are continually looking at financing and growth opportunities for the company, however no decisions have been made at this time,” a Bukalapak spokesperson said when contacted about the IPO filing. “Our ongoing focus is to find the right strategy in order to become a sustainable company and create value for our partners and users in the long run.”

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