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CK Asset, Henderson Land among developers drawing out Hong Kong homebuyers with discounted new home offers
- CK Asset sells 39 units out of the 41 on offer at Coastline I and Coastline II
- ‘New mass residential projects have to offer bigger discounts to lure buyers,’: JLL executive
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Homebuyers in Hong Kong have continued to flock to projects that offer them best value for their money, with CK Asset Holdings – the flagship developer of billionaire Li Ka-shing that has been offering huge discounts – selling almost all units in the latest batch of its Coastline project on Sunday.
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As of 6.30pm on Sunday, the project in Yau Tong had sold 39 units out of the 41 on offer at Coastline I and Coastline II, according to property agents.
CK Asset is offering discounts of as much as 16 per cent at Coastline II, significantly cheaper than the most recent launches by Wheelock Properties – Koko Mare and Koko Rosso – in the neighbouring Lam Tin area.
“At this moment, price is more important to buyers,” said Buggle Lau Ka-fai, chief strategist at Midland Realty.
“Location is also always a concern for buyers. So, for example, the Yau Tong project is located in the city area and is being offered at a price lower than those in the New Territories, and that is another reason why it received an overwhelming response.
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