Beyond Meat and convenience-store chain Lawson to offer plant-based-meat meals in Shanghai, three other mainland cities
- More than 2,300 Lawson stores in four regions will sell heat-and-eat lunchboxes featuring Beyond Beef and Beyond Pork.
- The introduction, which comes just as citizens are starting to emerge from lockdown in Shanghai, is the company’s latest move to curry favour with Chinese palates.
Beyond Meat has formed a new partnership with convenience-store chain Lawson to sell heat-and-eat dishes featuring plant-based protein in a number of Chinese cities including Shanghai.
The introduction comes on the same day that Shanghai started gradually reopening businesses after a lengthy lockdown.
The Nasdaq-listed vegan meat producer announced that Lawson is rolling out two plant-based lunchboxes – a spaghetti featuring Beyond Pork and a rice-and-vegetables dish featuring Beyond Beef – across more than 2,300 stores in Jiangsu, Zhejiang, Shanghai and Anhui.
It marks Beyond Meat’s first partnership with a convenience-store chain in China.
The Lawson partnership is the latest move that reflects California-based Beyond Meat’s ambition to expand its presence in China, the world’s biggest consumer and importer of food products. The company has also expanded its online presence through partnerships with China’s three major e-commerce platforms – JD.com, Tmall, and Pinduoduo.
