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Which financial terms are Hongkongers searching for on Google? iBonds 2021 beats GME, Kuaishou, Xiaomi, Tesla and NFTs to top the annual list

  • iBond 2021 topped Google Hong Kong’s ‘Year in Search 2021 Top Trending Finance News’ chart
  • Bitcoin price, Kuaishou, and the share prices of GME, Xiaomi anmd Tesla also made the list, with non-fungible tokens (NFTs) rounding out the top 10

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The Hong Kong government’s inflation-linked debt, known as iBonds, topped Google’s annual ranking of the most-searched financial terms, underscoring the appetite for sound investments during the Covid-19 pandemic.

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“iBond 2021” ranked first on Google Hong Kong’s Year in Search 2021 Top Trending Finance News chart, while “bitcoin price”, “Kuaishou” and the share prices of GME (GameStop), Xiaomi and Tesla also made the top 10 list.

Financial investment was “top of mind” for the city’s netizens, while people also “searched for financial information related to the technology sector or fintech,” Google Hong Kong said. The list was based on search terms that had the highest spike this year when compared to the previous year, according to Google.

The annual ranking of the world’s dominant internet search engine, with 91.4 per cent of worldwide market share in November according to Statcounter’s data, offers a snapshot of what netizens care about in the internet-connected world.

A man with an iBond prospectus during a thunderstorm in Mong Kok on 1June 2021. Photo: Nora Tam
A man with an iBond prospectus during a thunderstorm in Mong Kok on 1June 2021. Photo: Nora Tam
The latest iBonds were overbought by 3.6 times when they went on sale in June, attracting HK$54.58 billion (US$7.03 billion) of investments from 717,000 people, according to data released by the Hong Kong Monetary Authority (HKMA), the city’s de facto central bank.
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The iBonds are popular because they guarantee a minimum return of 2 per cent, with higher returns if consumer prices continue to rise. The iBonds will make an interest payment every six months based on the average rate of the consumer price index (CPI) over that half-year period. The minimum payment is double what the government offered four years ago.

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