Nosh brings meal of your choice to doorsteps
Entrepreneur Maximilian Von Poelnitz uses central kitchen to cook food and make timely deliveries
Real estate manager-turned-food entrepreneur Maximilian Von Poelnitz regrets picking Hong Kong as the location for his first start-up delivering meal kits containing portioned ingredients for cooking at home as the concept struggled to take off, despite similar businesses ‘exploding’ overseas.
Undeterred, he is trying again by delivering meals cooked in a central kitchen and dispatched to Hong Kong’s health conscious, time poor diners through his latest start-up, Nosh.
“Secret Ingredient I launched on a personal problem…. I really wanted this and got lucky that people wanted this. [I did] zero market research,” Von Poelnitz said.
“This time around, I actually tried to see what is in the market, what are the pain points... can I fix this for you and create value.”
Von Poelnitz’s first food company, Secret Ingredient, is still in operation, but he said the cost of quality ingredients meant the kits had been adopted for special occasions and not daily use as has been seen in the United States or Norway.
He founded Nosh in July last year as he views the model of using a central kitchen to prepare meals over using existing restaurant kitchens paired with external delivery companies as the next wave for food ordering in the city.
