YesAsia Holdings launches e-commerce-specialised smart robotics warehouse
- Publicly listed last year, multinational enterprise YesAsia Holdings helps businesses reach online consumers worldwide
Country Business Reports interviews and articles by Discovery Reports
At the infancy of the e-commerce industry in 1998, YesAsia Holdings blazed a trail by making Asian fashion, beauty, lifestyle and entertainment products easily available to a worldwide audience. Nearly 25 years later, the company has emerged as a multinational enterprise, having established one of Hong Kong’s largest e-fulfilment warehouses equipped with 145 autonomous mobile robots (AMRs) – the most that Hong Kong’s e-commerce industry has ever seen deployed.
Over the years, YesAsia Holdings diversified into three business segments. For fashion and beauty products, it operates through its B2C platform, YesStyle.com, and its B2B platform, AsianBeautyWholesale.com. Its pioneering platform, YesAsia.com, continues to source and market Asian entertainment products.
“Many businesses in Asia are trying to embrace global e-commerce opportunities in the post-Covid world,” said Joshua Lau, founder and CEO. “Our mission is to help these businesses reach online consumers worldwide – not just in Asia, but also in the United States, Australia, Britain and the EU.”
YesAsia Holdings runs a cost-effective and innovative marketing strategy involving key opinion leaders (KOLs), influencers and social media. The company engages more than 240,000 KOLs and influencers to promote brands carried on its websites. These websites operate in several languages, including English, French, German, Spanish, Italian, Dutch and Mandarin.
