Cake premix leader Pondan envisions sales doubling within the next five years
With a goal of doubling sales in the next five years, Indonesia’s market leader in innovative baking premixes is introducing a healthier line of products and entering the markets of China, the United States, Australia and Europe to widen its customer reach.
It’s expensive to launch new products every year, but that’s what sets us apart from the competition, aside from a high-quality offering.
Backed by a 40-year track record, Pondan Pangan Makmur Indonesia (PPMI) is strongly committed to delivering new products that meet the modern, sophisticated taste of customers. Releasing at least five new products per year, it beats competitors by using 65 per cent imported ingredients and developing special recipes based on the feedback of its distributors.
“We’re the leader in the market because we can deploy new products faster than our competitors,” says Ricky Widjaja, PPMI’s director. “It’s expensive to launch new products every year, but that’s what sets us apart from the competition, aside from a high-quality offering.”
To further satisfy the preference of global consumers, the brand is coming out with healthy premix lines and making healthier choices in ingredients such as egg-free and less-sugar variants.
PPMI’s consistency in delivering good quality products has earned international certifications for the company such as the Food Safety System Certification, Good Manufacturing Practice and Hazard Analysis and Critical Control Points.
PPMI also carries two other business units – Unifood and Gusto. Unifood, which produces seasoning products, is expected to contribute 50 per cent of PPMI’s total sales. Gusto, which
produces baking needs and frozen products, is targeted to cater to B2B customers such as bakeries, cake shops and cafeterias.
With the availability of new plants and backing from a strong and innovative research and development team, PPMI is confident that it will be able to support the business expansion of Pondan and Unifood. PPMI is actively looking for strategic collaborations with reputable partners to bolster the company’s brands locally and globally.
