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Charles Lankester
Charles Lankester
Charles Lankester is an executive vice-president at Ruder Finn Asia, the international communications firm. Based in Hong Kong, he advises private- and public-sector clients on reputation and risk management.

For a start, with such a large, eye-catching and futuristic venue, Hong Kong would not have been overlooked by Taylor Swift, Coldplay and other mega acts.

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After defining its vision and brand, Hong Kong should use its flagship airline and ambassadors from sectors ranging from lifestyle to business to tells its story globally. Initiatives such as a visitors passport and tax incentives could sweeten the deal.

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Related Topic
Hong Kong economy