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Respectfully yours to profit from

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Why you can trust SCMP

'R-E-S-P-E-C-T!

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Find out what it means to me

R-E-S-P-E-C-T!

Take care, TCB...'

And so Queen of Soul Aretha Franklin sang so magnificently in her 1967 signature song, Respect. 'TCB' stands for 'take care of business,' and if you're serious about surviving the unforgiving jungle that is business in Hong Kong, this word is as apposite as if you're dealing with the kind of relationship that Franklin is addressing in her timeless anthem.

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(Thankfully, Respect authors Jack Wiley and Brenda Kowske didn't make the mistake of not mentioning the living legend.)

Focusing on respect - with a lower-case first letter - makes perfect sense, affirms our common sense and helps build a strong business sense. After all, as the authors point out, respect generates results and excellence.

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