Homebuyers are being pampered with the ultimate in luxury from developers today, but a distinctive residence requires more than stunning architecture and high-grade interior provisions. Amazing clubhouse facilities and services rank among the top sales weapons for new residential developments.
Developers are willing to spend hundreds of millions of dollars to build an opulent clubhouse for large-scale projects. Some may bring in international designers or architectural firms to increase the appeal of their offerings.
Big or small, high-rise residential developments boast a wide range of clubhouse facilities and associated services. Indoor and outdoor swimming pools, gym and function rooms are basic requirements. The bigger clubhouses may include bowling alleys, mini-theatre, spa centre, banquet rooms or private jet and helicopter arrangements.
Well-appointed clubhouses have become a major point of attraction and they are commonly highlighted by developers in the marketing campaigns for property sales.
For instance, Sino Land's The Hermitage development in West Kowloon features a clubhouse with exquisite designs of classical European palaces and all the modern facilities.
Simon Lo, executive director of research and advisory for Asia at Colliers International, says developers are making every effort to differentiate their properties from others in the market and luxurious clubhouse facilities will create additional value and attract buyers.
'Homebuyers are concerned not only about the design and interior offerings of new residential projects,' Lo says. 'A well-appointed clubhouse is something they want.
