Taking good care of your complexion requires a different approach as you age. Much like life itself, what you need at 50 is not the same as you did at 20.
Specialists say the key is finding products with the most appropriate ingredients for your age - and sticking to a regimen that works for your lifestyle.
The reason? If you do too little in your 20s, your skin can become dry and damaged from exposure to sun, pollution and stress, with early signs of ageing greeting your reflection. But if you overdo it with harsh active ingredients better suited to a 40-something, you could wake up to redness and peeling.
But while ways of approaching a good home-care routine differ depending on age, vital daily habits should be used by us all, namely sunscreen, plenty of water and vegetables, and the right hydration for your skin type, no matter what.
'Many people reaching their 30s have probably noticed some aspect of skin ageing, but this will vary with regards to their genetic make-up, skin colour, susceptibility to sun damage and the amount of sun they have had in the past,' says Gavin Chan, a dermatologist with SkinCentral.
'Reducing further sun damage and keeping the skin well hydrated are essential, while various skincare products may help to treat and improve signs of skin ageing.'