Vietnam, Cambodia, Thailand and Bali continue to be growing Southeast Asian markets for MICE business, according to Matt Masson, chief operating officer of Trails of IndoChina, a major destination management company operating in six places in the region.
'These destinations have hosted large numbers of corporate organisations across the banking and finance sector, and a variety of other industries, with the size of groups ranging from 20 to 1,000,' he says.
Among the locations, Vietnam is seen as a new and exciting destination. 'Event organisers are looking to Vietnam, and indeed the whole of Southeast Asia, to provide their clients with a taste of something new, something different.'
Masson says infrastructure in the region has improved rapidly in recent years although, in some destinations, finding infrastructure to handle larger events outside hotels can still be tricky.
'We have scanned the region to discover a range of unique products and venues for our group travellers, offering options such as cocktail receptions inside caves, group dinners on the beach and open air entertainment,' he says.
Established in 1999, Trails of IndoChina has expanded and now employs more than 130 staff in Vietnam, Cambodia, Laos, Thailand, Myanmar and Bali.
