'Earth Hour was not so much about saving energy for one hour on one night; it was about every one of us taking small actions that could lead to big changes,' said William Yu Yuen-ping, head of WWF Hong Kong's climate programme, last month, after millions around the globe switched their lights off for 60 minutes.
That message does not seem to be getting through to the management of Swire Properties' Taikoo Place (right), where hundreds of outdoor lights remain on all day, every day, regardless of how bright it is.
This is just one office block, in one suburb, in one city, in one country, on one continent. If the management of even a few of the hundreds of thousands of other office developments around the world are as blind to the need for change as Swire appears to be, events such as Earth Hour are failing - and many of us are beginning to understand the dangers inherent in such failure.