For millions of internet users, surfing the Net can be a big headache. They have to click through page after page of Google search results in a frustrating quest - be it for the screening times of movies or finding the cheapest plane ticket to London - but in the near future, the Web will do it for us.
So say advocates of Web 3.0, who see a future Web in which data is organised so as to make it searchable by computers rather than humans.
To a certain extent, the Web 3.0 remains largely speculative, but its proponents say that by 2010 the internet will begin to enter a new era.
Nobody is arguing it will be an overnight revolution but, given the transformations the internet has seen over the past two decades, expectations for Web 3.0 - at least in certain quarters - are high.
The internet made its public debut in the mid-1990s.
This is now called Web 1.0, and involved dialling up first through 14K and 28K modems and later 54K modems, and often long delays in accessing low-graphic - often all text - websites.
Information flow was one directional - it was only possible to read or download ready-made content from the Web.
