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Generation Y: living for the moment

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They might be arrogant, but they are work smart. They like to challenge but also welcome change. Instead of living to work, they work to live. Meet Generation Y - a rising tide of young people who were born in the 1980s and early 1990s who will soon become the major economic force in the world.

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Hallie Yeung Hiu-shan, 24, works in an international bank, and it's her third job in the two years since she graduated. 'I first worked for an airline, but the work was so boring I quit after two months. Then I got an offer in an American bank. The pay was good, but the working hours were long. I always worked late and went home at midnight. I stayed at the job for more than a year.'

She says she grew up in a working-class family, and she's grateful her parents spent their lives working hard to make ends meet, but it's not the kind of life she wants to lead. It's a sentiment shared by many others in her generation.

Generation Y account for one fifth of Hong Kong's population. Unlike their parents who worked hard and saved money for the future, Generation Y embrace a 'work hard, play hard' attitude. The business sector long ago realised, as a generation, these young people are hungry consumers always looking for instant gratification, willing to splash money on luxury products, fine restaurants or overseas travel as they flit from job to job.

But they are a challenge for employers - young, energetic and full of potential, they don't stick at anything. A local survey found that on average Hong Kong workers under 30 change their jobs once a year. Recently, the United States bureau of Labour Statistics estimated that young professionals will have held as many as eight jobs by the time they are 32.

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Salary used to be the carrot all workers chased, but Generation Y care less about money than job satisfaction, work environment and learning opportunities. They dislike tedious and old-fashioned practices, and will confront authority when necessary. If they are not happy with their work, they won't hesitate to type a resignation letter and look for a new job.

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