The more business goes global, the more frequently professionals are called upon to travel. This simple fact explains a flourishing international hospitality industry. Yet, the more the world is on the move, the more these travellers begin to miss the comforts and personal touches of home.
Hotels invariably end up looking and feeling the same and quickly lose their appeal, especially over extended stays when they can begin to feel like luxury open prisons. Like Hotel California, you can check out any time you like but, with a job to do, you can never leave.
Boutique serviced apartment operator home2home pays careful attention to this contemporary conundrum. Billing itself as a 'lifestyles management company', it has been pioneering a more avant-garde concept to serviced apartments in Hong Kong since 2001.
Its signature properties Ovolo, Erba and Abeo have won design awards and are popular with guests, with many repeat visits and referrals, because 'most of the credit is down to our personal touch services', said Heddy Li Suk-fan, director of operations and project development.
'What makes us different from the others? It is our relationship with customers and understanding of what they need.'
The big question is what do guests need? Today's travellers take for granted that they will have access to all the latest communications and entertainment technology.
