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Understanding different cultures is key to relocation

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There is more to relocating people to Macau than moving furniture and household effects. Helping clients to adjust to the life and working culture in the city ensures that they settle in happily.

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'The cost to a company of a failed relocation is significantly expensive,' explained Sherry Liu, general manager for Crown Relocations, Hong Kong and Macau. 'Companies can minimise potential difficulties for employees by providing an understanding of how they can navigate cultural differences.

'In Macau, an expatriate will be working side by side with Macanese, Chinese, Filipinos, Australians, and many people from other diverse cultural backgrounds.'

Crown works closely with client companies, most notably hotels, to set up a programme of seminars, part of a full range of services offered to expatriates.

'The programme explores differing eastern and western values, beliefs and behaviour, and their impact on cross-cultural communication, commitment and trust,' she said.

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The programme is designed to help transferees and their families cope with key cultural challenges. In the course, managers learn such things as influencing and persuading, structuring information, and managing conflicts through e-mail and telephone communication.

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