Transport sponsors are going all out to make the Games a success
Sponsors in the transport category will mobilise an unprecedented range of human resources to meet operational needs and make good on their pledge to deliver one of the most impressive Olympic Games in history.
For many visitors, the first impression of the 2008 Olympics in Beijing will be in the service they receive at airports around the world as they check in for flights with the Game's sole airline partner, Air China.
On the ground, in all the Olympic cities, Volkswagen will provide the vehicles for athletes, coaches, media, partners, VIPs and organising officials, steering them to their required destinations.
For Air China, management of the formidable task is being conducted by small teams of senior executives at the corporation's offices in Beijing, but the implementation is done by thousands, including pilots, cabin attendants, drivers and mechanics, hospitality crew, global sales and administration staff, public relations, marketing personnel and volunteers.
'Every one of our 30,0000 employees will be involved in a joint effort to fulfil our obligations to the Olympic Games,' said Zhang Chunzhi, secretary-general for Air China's Olympic project committee. 'We have a steadfast responsibility to do a good job and bring results not just in terms of sales and social and economic development, but in service satisfaction.'
