In a novel approach to attracting tenants to live in the New Territories, Sino Group is offering free trips on a dolphin watching tour to everyone who signs a lease before the end of next month to live at the developer's Gold Coast complex.
Those who complete by April30 will win a free token for a 'Dolphin-Watching House Warming High Tea Party' on a 58-foot luxury yacht that will take them out to see the marine mammals in the nearby waters around Chek Lap Kok airport.
Victor Tin, assistant general manager, Sino Leasing, said this was part of a series of events launched to help publicise the Gold Coast during an annual 'open day' that was held over the Easter holidays.
'We also organised the first Sino Group Gold Coast Charity Run on March21 and the egg-themed Easter Carnival,' Mr Tin said. 'We hold the open day every year and always get good results, but this is the first time we've offered the dolphin trip.'
He said the event was designed to coincide with the seasonal effect of renters looking for new properties in preparation for a summer move. But this year he is expecting even more interest due to a limited number of flats. 'The sales market is extremely active and the supply of available properties to lease is shrinking,' Mr Tin said. 'And there have not been many new developments for lease over the past two or three years, so renters start looking early.'
With a variety of properties across the SAR from the south side of Hong Kong Island to the New Territories, Sino Land has a proven history of catering to a growing sector of people moving away from urban areas. Mr Tin said the scope of the company's portfolio had made it appealing to a wide range of clients in different levels of society, including those looking for a change in lifestyle.
'The vast range of size and rental has allowed us to capture tenants from local individuals to families of senior executives of multinational corporations,' Mr Tin explained. 'And as the multinational corporations, including finance, logistics and aviation companies, continue to expand, so more expatriates are being sent to live and work in Hong Kong.'
