Chrysler's new chairman and chief executive Bob Nardelli said he planned to keep the carmaker's three brands but could cut some products as he led the company through a restructuring.
'Clearly Chrysler, Dodge and Jeep are all very, very valuable brands,' Mr Nardelli said. 'I think we have to look very hard at some of the products within those brands.'
In one of his first public appearances since becoming chairman last month, Mr Nardelli would not say which vehicles might go.
Among those struggling were the Dodge Magnum wagon, which saw sales drop 35 per cent in the first eight months of this year, and the ageing PT Cruiser, which saw a 25 per cent decline.
'We have to make intelligent decisions about the products and the brands,' he said.
'We can't just have emotional attachments about some of the products and brands that are out there.'
Chrysler's new owner, private equity firm Cerberus Capital Management had hired Mr Nardelli and a handful of other new executives such as Toyota veteran Jim Press to turn around the carmaker.
