Alvanon, a six-year-old New York-based company, uses the latest technology to help manufacturers, retailers and brands update their perceptions of women's bodies to help the apparel industry save billions of dollars a year.
The company offers a process involving software and X-ray machines that measures a body to calculate 'Alvaspecs' or measurements so that mannequins (Alvaforms) can be made.
The company helps the industry better understand and serve its customers through more accurate and standardised measurements as opposed to using more traditional ways of measuring.
'This technology takes the garment industry up to the next level,' Alvanon managing director Jason Wang said.
Vendors equipped with better tools to access customer needs could benefit by being able to carry out self-assessments of customer needs. This could save time and reduce costs because fewer samples needed to be created.
'Without scanning there would be no accurate data to rely on to understand the target market. We provide the industry with a tool to understand the exact fit of a target market,' Mr Wang said.
The company's goal is to create a standard of fit through understanding of the body shape of customers. This is done by duplicating the fit of target customers then creating a consistency of fit throughout the supply chain.
