Sam Jauhari has always had a nose for business. He's set up a car dealership, a food and confectionery import business and tried his hand at telecoms.
But one Sunday on his way home, he witnessed an incident that gave him an idea that was less about business and more about reaching out to a growing, vulnerable community in Hong Kong.
'I saw an Indonesian domestic helper slapped by a Pakistani man - they were arguing about their relationship or something,' Mr Jauhari said. 'I didn't dare approach them but I started to think how, when you are overseas, you need to be careful who you mingle with. I decided I needed to find a way to relay this message to these people.'
'I decided to form a newspaper - a free newspaper for the Indonesian community here.'
Mr Jauhari, 46, talked to friends of his father in Indonesia and enlisted the help of an uncle who is a director of one of the largest newspapers in the country, the Jawa Pos. 'I get to write about how to be careful when mingling or making friends in Hong Kong, how to avoid being cheated, where to turn to if you are assaulted,' he said.
'Some domestic helpers are being abused and taken advantage of by men - you hear a lot of horrifying stories.'
The monthly Berita Indonesia, which Mr Jauhari started six years ago, did well enough for him to start two more publications - Intermezo and Peduli.
