Empowering ability of Apple put to test as start-up launches

A few weeks ago, I mentioned that I was starting a new business based on a proprietary breakthrough for treating onychomycosis (fungal fingernail or toenail infection). Yes, one of my Mac-empowered identities is that of an inventor who has just become the vice-president of product development for a pharmaceutical corporation.

Establishing a multinational corporation is an incredibly time-consuming and complex operation. I will keep you abreast of things as the process evolves, and tell you how the Mac has helped or hindered.

Last week was intellectual property week. Finally, you can actually file a United States patent and trademark electronically using a Mac.

Hallelelujah!

So the patents and trademarks are handled for now. This week is communications planning week. With a lease for new offices under negotiation and roughly 14 employees plus six speciality contractors who will be starting soon, we need well-planned communications from the word go.

A website on a dedicated web server will be our first line of communication. It will answer basic questions about who, what, where, when, why and, of course, how much. A professional presence on the Web is of immeasurable value to a young enterprise. A little-known secret to success is the daily updating of a website. This is the best way to get a top search engine ranking.