Second mainland factory could triple output of Texas-based PC maker in a market experiencing phenomenal growth
Dell has upped the ante in China's fast-growing computer market, aiming to triple its mainland production capacity to compete with market leader Lenovo.
The Texas-based personal computer maker has often said that building a second factory in China would double its capacity, which mainland reports estimate at 3.5 million computers a year.
However, chief executive Kevin Rollins yesterday said that once his company began the manufacturing efficiencies for which it is renowned, output capacity could triple within a few years.
'My belief is by the time we get the factory totally built, it could have triple ... instead of double the capacity,' Mr Rollins said. 'We'll see how our manufacturing engineers proceed.'
He declined to provide specific investment figures, but noted that the expanded Xiamen facilities would be the same size as Dell's largest manufacturing site - a US$100 million, 527,000 square foot plant in North Carolina that will begin operations next month.
