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Customer care tops the priority list

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MERCEDES-BENZ CARS are a dream product to sell because of their excellent quality and reputation, according to the winning team from Zung Fu Company.

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'To a large extent we assist our customer in buying the best car for them within our range. They already want to buy a Mercedes-Benz,' said sales consultant Phibee Wong.

'Selling a Mercedes-Benz to a customer is easy - everyone can do it. However, to really give good analysis to assist the customer to make the best decision is our task and duty,' she said.

Her aim, and that of fellow team members, is to develop a life-long relationship with customers, helping them, their families and their friends in the purchase of multiple cars as their needs change.

If the repeat business is anything to go by, she is achieving that aim, having sold one customer, for example, seven Mercedes-Benzes.

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DSA winner and sales consultant John Leung Chun-man said sales staff should not concentrate solely on their financial targets, but on the customer.

'If you're selling a Mercedes or selling a pen, the customer relationship and customer care is the main thing,' he said. 'We're not selling a car, we're providing a service to find the most suitable car for the customer.'

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