They say that in some of the more dangerous parts of the world, life is cheap.
But while life itself may not carry a high price, protecting it does. And there are those who will pay up to $20 million to have theirs protected by a fully armoured Maybach, a luxury car so tough its passengers can lie back, sip champagne and watch the bullets bounce off its 5cm-thick windows.
The car, which weighs almost as much as an elephant, can withstand grenade attacks, gassings, fires and flat tyres.
'It is fitted with the highest level of protection of any car,' said Richburg Motors' chairman Eric Wong. 'Only the United States presidential limousine has more.'
To prove just how secure the car was, the dealer yesterday hosted a mock bungled kidnapping at its Jordan showroom - with real guns.
'We have to use blanks,' Mr Wong said, 'otherwise someone would get killed when the bullets bounced off.'
Moments later, the show began with a wealthy businessman and his tai tai being escorted to what appeared just an everyday, super-luxury Maybach 57.