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China case studies offer insights into Asia business

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The mainland is proving a gold mine of resources for one of the oldest business schools in the world.

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The Richard Ivey School of Business focuses on case-writing to identify management issues in China businesses.

'The emphasis is on case-writing to give faculty a vehicle to learn about Asian business,' says Larry Wynant, Ivey's outgoing associate dean, Asia.

The school produces about 50 cases annually, and all MBA programmes run in the mainland make use of Ivey case studies, Mr Wynant says.

In fact, Harvard and Richard Ivey together write about 80 per cent of the world's case studies, he says.

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'Case studies allow an exploration of business and management issues. Rather than learning from texts, students can look at case studies to understand issues behind real management decisions,' he says.

MBA students are required to study 300 cases over a two-year period.

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